[AI기술] 생성적 AI 응용 프로그램이 '협력자'가 되고 있다. (OpenAI CTO 미라 무라티)

인공지능(Artificial Intelligence, AI)이 직장에서 협력자로서 자리잡은 것은 그리 오래된 일이 아니다. OpenAI의 최고기술책임자(CTO)인 미라 무라티는 목요일(5월 30일)에 "생성적 인공지능(GenAI) 응용 프로그램이 직장에서 점점 더 사용되고 있다"고 말했다.

싱가포르에서 열린 아시아 테크 X(Singapore conference) 컨퍼런스에서 비디오를 통해 연설한 무라티는 이 기술이 점점 더 직관적으로 사용될 수 있게 되면서 직장에서 널리 채택되고 있다고 블룸버그가 보도했다.

그녀는 OpenAI의 최신 모델인 GPT-4o가 텍스트, 프레젠테이션 및 비디오 생성을 돕는다고 강조했다. 무라티는 또한 GenAI가 코딩, 글쓰기 및 행정 작업에 점점 더 많이 사용되고 있다고 덧붙였다.

이러한 이유로, GenAI의 경제적 영향은 아직 초기 단계에 있다고 그녀는 말했다.

PYMNTS Intelligence에 따르면, 거의 모든 기업이 어느 정도 GenAI를 사용하고 있지만, 이 기술에 대한 투자로부터 명백한 수익을 본 최고재무책임자(CFO)는 많지 않다.

PYMNTS의 Karen Webster가 4월 30일 게시한 기사에서 "이에 대한 몇 가지 아주 좋은 이유가 있다"고 썼다. "첫째, 연구된 기업들이 대부분 GenAI 기술을 저위험, 저영향, 복잡도가 낮은 애플리케이션으로 첫 발을 디디고 있다. 둘째, 이러한 유형의 애플리케이션과 사용 사례가 그들의 GenAI 경험의 대부분을 차지하고 있다."

PYMNTS Intelligence의 새로운 2024 C(AI)O Report 첫 판에 따르면, 설문 조사에 참여한 CFO의 100%가 이제 그들의 조직이 GenAI를 사용하고 있다고 말했지만, 그 사용 방법은 다양하다.

모든 CFO는 적어도 세 가지 내부 기능에 대해 기술을 사용하고 있으며, 그 중 많은 부분이 정보 요약이나 카탈로그 접근과 같은 일상적이고 저위험한 것들이지만, Gen AI의 이점을 충분히 활용하여 전략적 목적으로 배포하는 사람은 약 30%에 불과하다고 PYMNTS Intelligence 보고서는 밝혔다.

무라티가 언급한 새로운 언어 모델인 GPT-4o는 5월 13일 OpenAI에 의해 출시되었으며, 다양한 응용 프로그램을 위해 첨단 AI 시스템을 개발하고 배포하기 위해 기술 거인들과 스타트업들이 경쟁하고 있다.

"매우 빠르며 텍스트, 비전 및 오디오 전반에 걸쳐 기능을 향상시키는 GPT-4o,"라고 무라티는 생중계 발표에서 말했다.

Deep Questions Regarding Gen.AI

1. What is Generative AI and how is it being integrated into workplaces?

Generative AI (GenAI) refers to artificial intelligence that can generate new content, such as text, presentations, and videos. It's being increasingly adopted in workplaces for its intuitive use in various applications including coding, writing, and administrative tasks.

2. Discuss the economic impact of GenAI as mentioned by Mira Murati.

According to Mira Murati, the economic impact of GenAI is still in its early stages, suggesting that its full potential and influence in reshaping industries and enhancing productivity are yet to be fully realized.

3. What challenges do CFOs face with GenAI implementation according to the PYMNTS report?

CFOs face challenges in realizing tangible returns from their investments in GenAI, as many are still experimenting with low-risk, low-impact applications which do not yet significantly affect the company's bottom line.

4. What are the strategic purposes for deploying GenAI as noted in the PYMNTS Intelligence report?

Strategic purposes include monitoring multiple processes, making assessments based on diverse inputs, and creating new content, which are areas that can potentially leverage GenAI to enhance decision-making and operational efficiency.

5. How does the new GPT-4o model enhance capabilities across text, vision, and audio?

GPT-4o is designed to be much faster and improves functionalities across different media formats, thus enhancing the creation and processing of content significantly more effectively than previous models.

6. What percentage of CFOs are fully utilizing GenAI for strategic purposes, and why is this number significant?

Only about 30% of CFOs are fully utilizing GenAI for strategic purposes, highlighting a gap between the potential applications of GenAI and its current usage, which is mostly confined to routine tasks.

7. How could GenAI influence future business models and industries?

GenAI has the potential to revolutionize business models and industries by automating complex processes, enabling personalized customer experiences, and driving innovations that were not possible before.

8. What are the potential risks associated with the widespread adoption of GenAI in industries?

Potential risks include job displacement due to automation, ethical concerns related to AI decision-making, and increased dependency on technology which may lead to vulnerabilities in critical systems.

9. Explain the importance of ensuring consistent regulatory standards for GenAI as technology evolves.

Consistent regulatory standards are crucial to ensure that GenAI is developed and used responsibly, preventing misuse and ensuring that its benefits are maximized without causing unintended harm to society.

10. Evaluate the role of leadership in maximizing the ROI from GenAI.

Leadership plays a crucial role in maximizing ROI from GenAI by strategically choosing where and how to implement the technology, ensuring alignment with business goals, and fostering an organizational culture that embraces innovation and continuous learning.

 

Key Terminologies and Definitions

• Generative AI (GenAI): Artificial intelligence that can generate new data or content autonomously.
• Economic Impact: The effect that an event, policy, or technology has on the economy.
• Return on Investment (ROI): A measure used to evaluate the efficiency of an investment.
• Strategic Purposes: The use of resources in a way that focuses on long-term goals and outcomes.
• Operational Efficiency: The capability of an enterprise to deliver products or services in the most cost-effective manner while ensuring the quality.
• Automation: The use of technology to perform tasks with minimal human intervention.
• Ethical Concerns: Issues regarding the rightness or wrongness of actions, decisions, or intentions based on moral principles.